10 Essential FAQs on search engine optimization

search engine optimization

Search engine optimization has been in vogue for centuries. It is not something new to the world. However, there are a lot of questions that cross people’s mindss when it comes to SEO. If you want to be an SEO agency in Sydney or you are a business owner looking forward to improving the performance of your website, there’s an excellent chance that you may have a lot of questions in mind.

FAQs on search engine optimization

Practically speaking, to be successful SEO agencies, there are some questions one should be able to answer. Not only that, but for business owners also, it is likely that there are still some facts you need to know, but it seems no one is attending to you. At times, it is often hard to know where to turn to and find correct answers. Luckily for you, we are here to help you out. We are here to provide solutions to all questions that may likely cross your mind about SEO.

What is the full meaning of SEO?

SEO means “Search Engine Optimization.” As simple as this may sound, we discover that we need to start from scratch.

What is SEO?

Search engine optimization refers to a technical way of ranking a website on the search engines like Google to increase the website’s visibility when users search for significant keywords or queries. Also, it is expedient for you to know that as you increase a site’s ranking across a range of keywords, you will begin to see an increase in the organic traffic that it receives. For a better understanding, what is organic traffic? Organic traffic is a natural improvement that comes from Google listings rather than paid ads. 

Do I need SEO for my business?

Yes! If you want your business to thrive in the digital world, you must invest in search engine optimization. There are SEO Agencies around that can help you out. SEO helps to increase traffic on websites without paying for every click. For instance, if you run a PPC ad for a particular business, you will be charged to pay for every single click that comes to your website. On the other hand, if your website ranks organically on search engines like Google, generated traffic is free. Don’t forget that investing in SEO requires hiring an experienced SEO Agency.

How does SEO work?

Search engines like Google use close to two hundred ranking factors. The ranking factors allow search engine algorithms to rank websites based on the relevancy and authority of their pages. However, to have a successful, related story with SEO, one needs to ensure that the content on the website is the most relevant result for a specific search query. Also, ensure that your website is a reliable source.  

How can I find keywords?

This question is one of the most-asked questions in the SEO world. Some SEO Agencies are still tied down in this area. It is impossible to play this SEO game with a blind eye. It is essential to know what people are searching for on search engines like Google. However, one can find keywords by using Google’s keyword planner. Not only that but recently, people have also used keyword magic tools. The step you need to take is to load up the instrument and enter a term related to your business that you think people would use to find your business online. After that, you will be loaded with a whole host of related keyword suggestions. That is why you need to hire a competent SEO agency to handle your project. SEO services require the ability to think critically. 

My website is not ranking on Google. Why is that?

There are reasons why you are fighting that battle right now. But the first thing we would advise you to do is head to Google and run a site and search for your website. If you see your website on the listed web pages, it means your site is indexed. However, below is the suggested reason why your site is not ranking:

  • If your site is new and hasn’t built up sufficient authority to rank for competitive search queries. It is impossible to launch a website and expect it to rank for your target queries all of a sudden. 
  • Suppose you don’t hire a competent SEO agency to take over the job. You may likely have issues.
  • Suppose your content doesn’t match what searchers can search for. Your website will not rank.
ranking on Google

Why has my organic traffic dropped?

The first thing you must do as a business owner or as an SEO Agency that is willing to see its project ranking on the search engine is to determine whether your website’s organic traffic has dropped gradually or it happens suddenly. However, if it occurs suddenly, you need to check whether your website has no index tags added to it. 

How long does it take to rank a website on search engines like Google?

An experienced SEO agency might not give an accurate answer to this question because all SEO Agencies will only tell you it depends. Let us be honest; it is impossible to launch a website and expect it to rank for competitive search queries overnight. That is what business owners want. They want to launch a website, optimizing their title tags, and want it to rank within a few weeks. Of course, some SEO Agencies use that to trick people to get a job to do. Honestly, these days, it will take up to six months before a website will rank on Google.

What are Google’s Most Important Ranking Factors?

As of 2016, Google listed its top three ranking factors to be;

  • Links
  • Content
  • RankBrain

Does social media help to increase my site’s rank?

This question has been a common misconception. People love to ask if posting on social media helps increase their website’s rank on search engines. Of course, social media can contribute to SEO ranking, but there are ways to do that. If you don’t know the process, social media posts will expose you. We have done justice to ways social media can improve your SEO results in one of our articles.


With the questions and answers provided, we believe that you should be able to say some facts about search engine optimization.

Posted in SEO